"We live in a cynical world. A cynical world. And we work in a business of tough competitors."—Jerry Maguire

Cynical? Perhaps. Competitive? Most certainly.

Some say our society is no longer defined by what we produce or create but rather what we say about what others produce and create. That means information and lots of it. Our world is no longer defined by borders, but ideas. Our business is tough because we compete with mind-numbing amounts of information. To compete, the best in our craft whittle, doodle and cut content to meaningful, reliable and practical information we can use to navigate this cynical, unforgiving world of tough competitors.

Here are some quick hits of lists, tips, tweaks, twangs and thangs we have come across in our experiences to help you navigate the new world.

Public Relations Terms and Definitions

What to Look for in a Strategic Communication Firm

10 Keys to Strategic Communications